Abstract. The article is aimed at the research of the possible techniques of ethnic information analysis in global network. The author tackles the problems of ethnic journalism and the professional coverage of ethnic questions, presents the review and analysis of the existing techniques of ethnicity discourses research in intellectual electronic resources, carries out the comparative analysis of these techniques and outlines the tendencies for the formation of new approaches to studying ethnic questions in Internet space.
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Key words and phrases: электронные СМИ, этническая журналистика, методология, дискурс этничности, глобальная сеть, нормы межкультурного диалога, electronic mass-media, ethnic journalism, methodology, ethnicity discourse, global network, intercultural dialogue norms
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