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SOURCE:	Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2011. № 2. Part 3. P. 58-62.
SCIENTIFIC AREA:	Philosophical Sciences
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HUMAN BODY IN ADVERTISING

Demidova Elena Nikolaevna
St. Petersburg State Polytechnic University

Abstract. The article tackles human body portrayal as symbolic forms used in advertising campaigns. The most important aspects of a human body physical qualities essentially influencing mass consciousness are revealed. The objective connection between social-cultural characteristics of people's vital activity and their corporal essence features is traced.

Key words and phrases: реклама, тело человека, социокультурные качества, функциональные признаки, знак, символичность, своеобразный код, advertising, human body, social-cultural qualities, functional features, sign, symbolicalness, original code

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Filosofiya starosti: gerontosofiya: sb. materialov konferentsii. SPb.: Sankt-Peterburgskoe filosofskoe obshchestvo, 2002. 117 s.

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