The verbal image of the 44th President of the United States, Barack Obama: Self-presentation and media perspective
Karaulshchikova Yuliya Vladimirovna, Tsarkova Olga Alexandrovna
Samara State University of Social Sciences and Education
Submitted: 21.02.2024
Abstract. The present article analyzes the verbal image of Barack Obama in the speeches of the former president himself and in a situational-analytical article about him in a British online newspaper. The aim of the current research is to identify invariant and variant features of the verbal image of the 44th President of the United States, Barack Obama, in the media and in the president's own speeches. The scientific novelty of the study is substantiated by the results of the analysis, which reveal significant differences in the communicative targets of the speakers from the perspective of self-presentation on one side and in terms of how the image is constructed in the media on the other. The article provides a description of the lexical-syntactic means of verbalizing the president's image and compares the metasemiotic content of the speeches and the article in terms of shaping Barack Obama's image. In his own speeches, the former president is portrayed as an expert in his position, while in the analytical article, Barack Obama is depicted as a politician not deserving of trust. The obtained results demonstrate that opposing communicative aims in speeches and articles are reflected in the contrasting portrayal of the president's image through phonological, lexical, phraseological, morphosyntactic, and non-verbal components of the text.
Key words and phrases: вербальный имидж, целевые установки, субъект высказывания, языковые средства, verbal image, targets, subject of proposition, linguistic means
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