The cognitive strategy of laudation in the advertising tourism narrative
Men’shikova Ekaterina Evgen’evna
Baikal State University
Submitted: 20.10.2023
Abstract. The aim of the study is to determine the linguistic ways of expressing the cognitive strategy of laudation in the advertising tourism narrative. The scientific novelty of the work is determined by the problem statement: the strategy of laudation is for the first time considered in terms of the mechanisms of its cognitive organization in the advertising tourism narrative. The paper provides a summarized analysis of researchers’ views on the semantics of a cognitive strategy. The work reveals the content of the notion of “the cognitive strategy of laudation”, identifies its characteristic features and classification criteria. It is emphasized that laudation as a cognitive strategy is characterized by a variety of linguistic means. As a result of the study, it has been determined that the strategy of laudation (the strategy of praise) is implemented in the advertising tourism narrative using lexical, morphological and syntactic linguistic means, as well as using rhetorical techniques. The work focuses on the potential ability of the cognitive strategy of laudation to act as a means of argumentation, imagery and originality through the use of linguistic means and techniques that enhance the perlocutionary effect of speech influence.
Key words and phrases: рекламный туристический нарратив, когнитивная стратегия лаудативности, лексические, морфологические и синтаксические языковые средства, риторические приёмы, advertising tourism narrative, cognitive strategy of laudation, lexical, morphological and syntactic linguistic means, rhetorical techniques
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