Linguistic features of representation of the value orientations of Russian and American youth in social networks
Patrusheva Ekaterina Vladimirovna, Kamensky Mikhail Vasilevich, Kalinovskaya Elena Aleksandrovna
North-Caucasus Federal University
Submitted: 05.10.2023
Abstract. The paper examines the issues of studying the value orientations of the younger generation, which is particularly acutely aware of the crisis state of social moral attitudes. The aim of the research is to identify the features of verbalization of value orientations in modern American and Russian youth Internet communication in the context of changing priorities in interpersonal and intercultural interaction. The scientific novelty of the research lies in determining the common and distinctive features in the field of the value orientations of American and Russian youth societies based on the material of popular Internet sites VKontakte and Instagram (recognized in Russia as an extremist organization and banned), as well as in examining the means of Internet discourse through which the highlighted values are constituted. As a result, the research has revealed that the Internet discourse of both American and Russian modern youth presents certain values, such as family, friendship and love. At the same time, the ways of verbalization of these values at all levels of language differ significantly, which can be explained by the typological features of language systems and the socially established variability of language norms in the compared linguistic cultures.
Key words and phrases: ценностные ориентиры молодежи, система ценностей американской культуры, ценностная парадигма русской культуры, глобализация, интернет-дискурс, youth value orientations, value system of American culture, value paradigm of Russian culture, globalization, Internet discourse
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