Peculiarities of wordplay in modern Samara ergonyms of the “Recreation and entertainment” sphere
Khokhlova Anna Alekseevna
Samara State Technical University
Submitted: 25.09.2023
Abstract. The aim of the study is to shed light on the peculiarities of wordplay in ergonyms of the Samara region belonging to the socio-cultural sphere. The author pays attention to the identification of wordplay techniques at the level of phonetics, lexis, syntax and word formation; analyzes the process of artificial naming, trying to find out whether the sphere of activity affects the choice of wordplay types and techniques. The scientific novelty is associated with the fact that this problem is little studied in terms of identifying wordplay types and techniques taking into account the specifics of the activity of an enterprise or an organization. The analysis of the language material suggests, on the one hand, the high degree of creativity of wordplay in the ergonyms of the “Recreation and entertainment” sphere and, on the other hand, the variety of techniques at different language levels. As a result of the study, four types of wordplay correlated with the language levels, namely, phonetics, lexis, syntax and word formation, were identified. Twenty-two wordplay techniques were noted at the specified language levels: five techniques were attributed to the phonetic type of wordplay, four techniques were found in the lexical type of wordplay, five techniques were attributed to the syntactic type of wordplay and eight techniques were characterized as the word-forming type of wordplay.
Key words and phrases: эргоним, эргонимия, языковая игра, лингвистика креатива, ergonym, ergonymy, wordplay, linguistics of creativity
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Beglova E. I. Semantiko-pragmaticheskii potentsial nekodifitsirovannogo slova v publitsistike postsovetskoi epokhi: avtoref. diss. … d. filol. n. M., 2007.
Vepreva I. T. Sovremennyi ergonimikon: v poiske novykh form vyrazheniya // Voprosy onomastiki. 2019. T. 16. № 4.
Grishcheva E. S. Elokutivnyi aspekt izucheniya graficheskoi okkazional'nosti v sovremennoi lingvistike: k postanovke problemy // Vestnik Voennogo universiteta. 2011. № 2 (26).
Izotov V. P. Parametry opisaniya sistemy sposobov russkogo slovoobrazovaniya. Orel, 1998.
Il'yasova S. V. Yazykovaya igra v kommunikativnom prostranstve SMI i reklamy. M.: Flinta, 2009.
Kostomarov V. G. Yazykovoi vkus epokhi. Iz nablyudenii nad rechevoi praktikoi massmedia. M.: Pedagogika-Press, 1994.
Lingvistika kreativa – 1: kollektivnaya monografiya / pod obshch. red. prof. T. A. Gridinoi. Izd-e 2-e. Ekaterinburg: Ural'skii gosudarstvennyi pedagogicheskii universitet, 2013.
Lingvistika kreativa – 2 / pod obshch. red. prof. T. A. Gridinoi. Izd-e 2-e. Ekaterinburg: Ural'skii gosudarstvennyi pedagogicheskii universitet, 2012.
Lingvistika kreativa – 3 / pod obshch. red. T. A. Gridinoi. Ekaterinburg: Ural'skii gosudarstvennyi pedagogicheskii universitet, 2014.
Lingvistika kreativa – 4: kollektivnaya monografiya / pod red. T. A. Gridinoi. Ekaterinburg: Ural'skii gosudarstvennyi pedagogicheskii universitet, 2018.
Marinova E. V. Vizual'nye neologizmy: novaya grafika «starykh» slov // Vestnik Nizhegorodskogo universiteta im. N. I. Lobachevskogo. Seriya: Filologiya. 2005. Vyp. 1 (6).
Podol'skaya N. V. Slovar' russkoi onomasticheskoi terminologii. M.: Nauka, 1988.
Popova T. V. Grafoderivatsiya v russkom slovoobrazovanii kontsa XX – nachala XXI veka // Russkii yazyk: istoricheskie sud'by i sovremennost': III mezhdunar. kongr. issledovatelei russkogo yazyka. M., 2007.
Popova T. V. Grafoderivatsiya kak otrazhenie mental'nosti sovremennogo cheloveka // Yazyk i mental'nost': sb. mat. XII mezhdunar. nauch.-teor. konf., posvyashchennoi 75-letiyu Kazakhskogo natsional'nogo universiteta im. Al'Farabi «Akhanovskie chteniya» (g. Alma-Ata, 14-15 maya 2009 g.). Alma-Ata, 2009. T. 2.
Popova T. V. Kreolizatsiya slova v sovremennykh yazykakh kak dialog yazykov i kul'tur // Sovremennye kommunikatsii. Yazyk. Chelovek. Obshchestvo. Kul'tura / Ural'skii federal'nyi universitet imeni pervogo Prezidenta Rossii B. N. El'tsina. Ekaterinburg: UMTs UPI, 2014.
Popova T. V., Ratsiburskaya L. V., Gugunava D. V. Neologiya i neografiya sovremennogo russkogo yazyka: ucheb. posobie. M., 2022.
Sannikov V. Z. Russkii yazyk v zerkale yazykovoi igry. Izd-e 2-e, ispr. i dop. M.: Yazyki slavyanskoi kul'tury, 2002.
Stramnoi A. V. Gazetnyi tekst kak istochnik neologizmov (na materiale russkoi i frantsuzskoi pressy): avtoref. diss. … k. filol. n. Volgograd, 2007.
Shmeleva T. V. Attraktivnost' gorodskogo imeni: zavedeniya edy // Journal of Applied Linguistics and Lexicography. 2019. T. 1. № 1.
Русский
