Persuasive Potential of Linguistic Means of Expressing Evaluation in Mass Media Discourse (Based on the German Texts of the Discussion on the Award of the Nobel Prize in Literature to Peter Handke)
Sergeeva Maria Sergeevna
North-Caucasus Federal University
Submitted: 26.03.2022
Abstract. The aim of the research is to study the persuasive potential of the linguistic means of expressing evaluation in the German-language mass media discourse by the material of the discussion on the issue of awarding the Nobel Prize in Literature 2019 to the Austrian writer Peter Handke. The scientific novelty of the research lies in studying the positive and/or negative persuasive potential of the linguistic means of evaluation in the media discourse dedicated to a socially resonant cultural event. As a result of the analysis, it has been revealed that the authors of the texts often use various tropes and figures of speech as persuasive linguistic means depicting the fact of awarding the Nobel Prize to Handke either in a positive or negative subjective-modal way.
Key words and phrases: дискурс СМИ, персуазивный потенциал, языковые средства выражения оценки, оценочность, Петер Хандке, media discourse, persuasive potential, linguistic means of expressing evaluation, evaluativity, Peter Handke
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Русский
