Multimodal Aspects of Linguistic Creativity in Political Poster (by the Material of German Language)
Filatova Alena Grigor'evna
Herzen State Pedagogical University of Russia
Submitted: 03.02.2022
Abstract. The paper considers the types and compositional and conceptual functions of combinations of verbal and non-verbal elements in modern German political posters. The aim of the research is to identify the persuasive potential of multimodal interaction between verbal and non-verbal elements as manifestation of the addressee’s linguistic creativity. The scientific originality of the research is determined by the fact that it considers non-verbal elements of text structure together with verbal elements as multimodal implementation of syncretic linguistic creativity. As a result, it has been discovered that non-verbal elements either become an integral part of the meaning of linguo-creative elements of a political poster, or serve as pragmatic background for their better perception by the recipient.
Key words and phrases: политический плакат, лингвокреативность, мультимодальность, вербальный элемент, невербальный элемент, political poster, linguistic creativity, multimodality, verbal element, non-verbal element
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