"Ginger" by I. Talkov: Cognitive Mechanisms to Overcome Negative Self-Identification
Ivanov Dmitry Igorevich, Deng Ying
Xi'an International Studies University
Submitted: 05.07.2021
Abstract. The paper aims to describe the initial self-identification model of I. Talkov’s cognitive-pragmatic program. Scientific originality of the study lies in the fact that I. Talkov’s creative work is for the first time analysed through the lens of the modern cognitive theory. The research findings are as follows: by the example of the song "Ginger", the authors reveal the cognitive mechanisms to overcome negative self-identification. Having recognized inadequacy of programmed stereotyped perception, the lyrical hero reinterpreted the cognitive block content. Applying programmed actions, he shifts emphasis from "the Other" (bearer of the imposed stereotype) to His Own Self realized through creativity and sport. It becomes a basis of a renewed self-identification strategy.
Key words and phrases: когнитивно-прагматическая программа (КПП), когнитивный блок (КБ), программный стереотип восприятия (ПСВ), конструктивный/деструктивный статус, самоидентификация, cognitive-pragmatic program, cognitive block, programmed stereotyped perception, constructive/destructive status, self-identification
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