Multi-Discursivity as Means of Intersemioticity Category Realization (by the Material of the German and American Press)
Kolomiytseva Olga Yuryevna
Samara University of Public Administration "International Market Institute"
Submitted: 24.06.2021
Abstract. The paper examines multi-discursivity as a means of the intersemioticity category realization in the German and American newspaper discourse. Multi-discursivity is considered as integrity of discursive models within a single text. Special attention is paid to analysing multi-discursive models harmoniously supplementing each other in the German and American newspaper discourse. Scientific originality of the research involves the linguo-cultural approach to analysing the multi-discursivity phenomenon. This problem is poorly investigated and requires further study. The research findings are as follows: the author identifies specificity of the multi-discursivity category realization in the German and American newspaper discourse. The role of hyperlinks as a component of multimodal newspaper discourse is emphasized.
Key words and phrases: дискурс, полидискурсивность, интерсемиотичность, гиперссылка, комментарий, discourse, multi-discursivity, intersemioticity, hyperlink, commentary
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