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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2021. № 7. P. 2215-2220.
SCIENTIFIC AREA:    Philological Sciences
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https://doi.org/10.30853/phil210340

Hero’s Image Transformation in Media Discourse
Taskaeva Anna Vyacheslavovna, Pitina Svetlana Anatolyevna
South Ural State Institute of Arts named after P. I. Tchaikovsky; Chelyabinsk State University

Chelyabinsk State University
Submitted: 16.06.2021
Abstract. The study aims to identify the features peculiar to the heroic paradigm transformation in the modern media discourse using the material of the local media. Scientific novelty of the study lies in applying the systemic integral approach that allows for an analytical description of a hero’s image, which makes it possible to identify both specific and universal trends in representation of a hero’s image in the local media discourse. As a result of the study, the researchers have considered the notion of a media hero, determined features of the local media heroification, using the example of Chelyabinsk Oblast, demonstrated transformation of the heroic paradigm, which is underway in the mass media as relevant transmitters of images, patterns of behaviour and values.
Key words and phrases: медийный герой, героизация, массмедийный дискурс, media hero, heroification, mass media discourse
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