The Chinese Component in Linguistic Landscape of Kolomna’s Cultural and Historical Part
Dubinina Maria Nikolaevna, Kolodiazhnaia Daria Alexandrovna
State University of Humanities and Social Studies
Submitted: 12.03.2021
Abstract. The purpose of the study is to trace how the Chinese language is represented in communicative space of Kolomna. The study is novel in that it is the first to examine the Chinese language presence in the "landscape" of a provincial tourist town and to define translation as a mediator of the cross-cultural dialogue between the linguistic landscape of a town and a foreign addressee. The research findings show that there are certain errors in translation associated with difficulties of translating the Russian culture realia. The researchers emphasise the need to draw attention to the careful approach to translation as a means for designing the linguistic landscape and as an opportunity for cross-cultural interaction.
Key words and phrases: лингвистический ландшафт, семиотика города, полиязычие, китаизация ландшафта, эргоним, linguistic landscape, town semiotics, multilingualism, landscape Sinicisation, ergonym
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