Русский | Home | Procedure of Аrticles Publication | Archive of Scientific Articles | About the Publishing

Archive of Scientific Articles

SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2021. № 4. P. 1155-1160.
SCIENTIFIC AREA:	Philological Sciences
Procedure of Scientific Articles Publication \| To Show Issue Content \| To Show All Articles in Section \| Subject Index

License Agreement on scientific materials use.

https://doi.org/10.30853/phil210146

The Anglo-American Borrowings in the German Marketing Terminology: Diachronic Aspect

Kalashnikova Yulia Mikhailovna, Sidorenko Yulia Nikolaevna
Omsk Academy of the Ministry of Internal Affairs of the Russian Federation

Omsk State Technical University

Submitted: 27.02.2021

Abstract. The research objectives are as follows: to identify transformations of the English borrowings in the German terminology of marketing, to reveal current tendencies of this terminological system development. The article examines extra-linguistic factors influencing the process of the English marketing terms borrowing in the German language. Scientific originality of the study lies in the fact that the authors for the first time provide a comprehensive sociolinguistic description of the English borrowings in the German terminology of marketing. The findings justify the thesis that predictions of 2005 on the growing role of the borrowed English terms in formation of the German marketing terminological system are still relevant.

Key words and phrases: английские (англо-американские) заимствования, немецкая терминология маркетинга, межотраслевые термины, интернет-маркетинг, социолингвистический подход, English (Anglo-American) borrowings, German terminology of marketing, intersectorial terms, Internet marketing, sociolinguistic approach

Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

References:

Kalashnikova Yu. M. Anglo-amerikanskie terminy v nemetskom pod"yazyke ekonomiki: nemetsko-russkii slovar'. Omsk: Izd-vo OmGMA, 2005. 164 s.
Kalashnikova Yu. M. Ekstra- i intralingvisticheskie predposylki proniknoveniya angliiskikh ekonomicheskikh terminov v nemetskii yazyk: diss. … k. filol. n. Omsk, 2005. 160 s.
Pankrukhin A. P. Marketing: uchebnik. M.: Omega-L, 2003. 656 s.
Sidorenko Yu. N. Puti formirovaniya angliiskoi birzhevoi terminologii: diss. … k. filol. n. Omsk, 2005. 141 s.
Tkacheva L. B. Osnovnye zakonomernosti angliiskoi terminologii. Tomsk: Izd-vo Tomskogo universiteta, 1987. 200 s.
Abelhauser W. Deutsche Wirtschaftsgeschichte seit 1945. M?nchen: Verlag C. H. Beck, 2004. 527 S.
DUDEN. Das Fremdw?rterbuch. Der Duden: in zw?lf B?nden. Mannheim: Dudenverlag, 2001. Bd. 5. 1056 S.
http://www.wirtschaftslexikon24.com/ (data obrashcheniya: 20.02.2021).
https://b2bmarketing.works/blog/lead-management/methoden-der-leadgene-rierung-lead-arten/ (data obrashcheniya: 23.02.2021).
https://de.ryte.com/ (data obrashcheniya: 25.02.2021).
https://en.wikipedia.org/wiki/Cocooning_(behaviour) (data obrashcheniya: 10.02.2021).
https://future2day.ru/chto-takoe-iot/ (data obrashcheniya: 22.02.2021).
https://sales-generator.ru/blog/razvitie-internet-marketinga/ (data obrashcheniya: 19.02.2021).
https://synonyme.woxikon.de/ (data obrashcheniya: 03.02.2021).
https://www.akademie-marketing.com/ (data obrashcheniya: 20.02.2021).
https://www.euromonitor.com/mobile-cocooning-how-growing-reliance-on-smart-devices-is-influencing-consumer-behaviour/report (data obrashcheniya: 13.02.2021).
Reil H. Cocooning: My Home Is My Castle [Elektronnyi resurs]. URL: https://www.amazon.co.uk/Cocooning-My-Home-Castle-German-ebook/dp/B00TM6WEFM (data obrashcheniya: 10.02.2021).

Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index