Language Play in Names of Eating Establishments in Russian, English and French
Isakova Anna Alekseevna
University of Tyumen
Submitted: 07.11.2021
Abstract. The study aims to describe language play techniques used in names of eating establishments in the Russian, English and French languages, using the material of the names of eating establishments found in Tyumen (Russia), Seattle (USA) and Toulouse (France). The paper analyses the specificity of language play in a comparative aspect. It has been revealed that metaphor is more actively used in the naming of eating establishments in Russian, metonymy is more common in English and French. Scientific novelty lies in taking a comparative approach to the consideration of language play. It is the first time that the properties of language play found in names of eating establishments in Russian, English and French have been described. As a result of the study, five main techniques of language play have been identified.
Key words and phrases: названия заведений питания, номинация, языковая игра, метафора, метонимия, names of eating establishments, naming, language play, metaphor, metonymy
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
Butakova E. S. Lingvisticheskaya kreativnost' v tomskoi ergonimii // Vestnik Tomskogo gosudarstvennogo pedagogicheskogo universiteta. 2013. № 3 (131).
Gridina T. A. Assotsiativnyi potentsial slova i ego realizatsiya v rechi. Yavlenie yazykovoi igry: diss. … d. filol. n. M., 1996.
Kondratova A. V., Pavlovskaya O. E. Yazykovaya igra kak sposob sozdaniya ergonimov (na primere ergonimov Kubani) // Russkii yazyk i onomastika v polikul'turnom obrazovatel'nom prostranstve Yuga Rossii i Severnogo Kavkaza: problemy i perspektivy: sbornik trudov konferentsii. Maikop, 2017.
Konovalova Yu. O. Yazykovaya igra v sovremennoi russkoi razgovornoi rechi: monografiya. Vladivostok: Izd-vo VGUES, 2008.
Krivitskaya A. V. Graficheskaya igra v ergonimakh goroda // Perspektivy razvitiya sovremennogo gumanitarnogo znaniya: materialy Mezhdunarodnoi nauchno-prakticheskoi konferentsii (g. Sterlitamak, 19-20 marta 2018 goda). Sterlitamak: Sterlitamakskii filial FGBOU VO "Bashkirskii gosudarstvennyi universitet", 2018.
Nosenko N. V. Yazykovaya igra v sovremennoi ergonimicheskoi nominatsii // Mir nauki, kul'tury i obrazovaniya. 2015. № 2 (51).
Nukhov S. Zh. Yazykovaya igra v slovoobrazovanii: na materiale leksiki angliiskogo yazyka: diss. … d. filol. n. M., 1997.
Pitina S. A. Yazykovaya igra v ergonimakh // Slovo, vyskazyvanie, tekst v kognitivnom, pragmaticheskom i kul'turologicheskom aspektakh: materialy IX Mezhdunarodnoi nauchnoi konferentsii (g. Chelyabinsk, 18-20 aprelya 2018 g.): v 2-kh t. / otv. red. L. A. Nefedova. Chelyabinsk, 2018. T. 1.
Sannikov V. Z. Russkii yazyk v zerkale yazykovoi igry. M.: Shkola "Yazyki russkoi kul'tury", 1999.
Shchurina Yu. V. Shutka kak rechevoi zhanr: diss. … k. filol. n. Krasnoyarsk, 1997.