Comparative Analysis of Metaphorical Nominations in Touristic Discourse (on the Material of the German and Russian Languages)
Kirillova Yuliya Nikolaevna
Altai State Pedagogical University
Submitted: 11.10.2021
Abstract. The aim of the research is to carry out the comparative analysis of the metaphorical nominations, which function in German and Russian touristic discourse. The article describes the linguistic means of representation of the most productive conceptual metaphors and their specificity. The scientific originality of the research consists in determining the universal and national-specific features of metaphorical conceptualization of reality in the sphere of tourism on the material of the German and Russian languages. As a result of the research, common and differential features in the content of images in the analyzed languages and cultural areas, which contribute to creating positive touristic image of the region, have been revealed.
Key words and phrases: концептуальная метафора, метафорическая модель, туристический дискурс, сопоставительный анализ, conceptual metaphor, metaphorical model, touristic discourse, comparative analysis
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Русский
