Ways of Expressing Axiological Attitudes in the English-Language PR-Texts
Sergienko Polina Igorevna
Lomonosov Moscow State University
Submitted: 25.07.2020
Abstract. The study aims to determine the most effective methods of conveying axiological attitudes in the English-language PR-texts. Scientific novelty of the research lies in the fact that it is the first work to consider various ways of expressing axiological attitudes in the English-language PR-discourse, to determine their effectiveness in terms of influencing the audience. As a result, it was found that value attitudes can be expressed at linguistic and extralinguistic levels. The most frequent value orientations are of universal nature and instrumental in developing an effective strategy of communication with the audience.
Key words and phrases: англоязычные PR-тексты, выражение аксиологических установок, стратегии коммуникации, English-language PR-texts, expression of axiological attitudes, strategies of communication
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