Allusions in the Russian-Language and English-Language Movie Slogans
Galikhanova Farzaniya Ul'masovna, Davletbaeva Diana Nyailevna
Kazan (Volga Region) Federal University
Submitted: 24.03.2020
Abstract. The paper aims to analyse pragmatic specificity of allusion usage by the example of the Russian-language and English-language slogans for movies of 2010-2019. Scientific originality of the study involves systematization of allusions in modern movie slogans. The notions "allusion", "literary reminiscence" are differentiated and described, types of allusions and reminiscences in movie slogans are identified. The paper provides examples of the most frequent allusions, examines their basic sources. A quantitative and comparative analysis is conducted. The research findings allow concluding about the role of allusions in raising recognizability and memorability of slogans and in development of the human’s associative thinking.
Key words and phrases: аллюзия, реминисценция, трансформация высказываний, крылатых выражений, трансформированные названия фильмов, цитаты, allusion, reminiscence, transformation of winged expressions, transformed movie titles, quotations
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Karaulov Yu. N. Russkii yazyk i yazykovaya lichnost'. Izd-e 7-e. M.: LKI, 2010. 264 s.
Slovar' lingvisticheskikh terminov / sost. T. V. Zherebilo. Izd-e 5-e, ispr. i dop. Nazran': OOO "Piligrim", 2010. 486 s.
Shipitsyna G. M., Vorontsova Yu. A. Reministsentsii v sovremennykh pechatnykh sredstvakh massovoi informatsii // Nauchnye vedomosti Belgorodskogo gosudarstvennogo universiteta. Seriya "Gumanitarnye nauki". 2011. № 6 (101). S. 73-81.
Entsiklopedicheskii slovar' krylatykh slov i vyrazhenii / avt.-sost. V. V. Serov. M.: Lokid-press, 2004. 877 s.
Banik A. E. The choice is clear [Elektronnyi resurs]. URL: https://www.goodreads.com/book/show/2560724. The_Choice_Is_Clear (data obrashcheniya: 12.11.2019).
Remchukova E., Hristovski G., Omelianenko V. Literaturnye reministsentsii v natsional'no-orientirovannoi reklame Rossii // Cuadernos de Rus?stica Espa?ola. 2018. № 14. P. 93-105.
Shankman S. A brief history of ‘What happens in Vegas stays in Vegas’ [Elektronnyi resurs]. URL: https://theweek.com/ articles/459434/brief-history-what-happens-vegas-stays-vegas (data obrashcheniya: 11.03.2020).
Socrates. "Falling down is not a failure. Failure comes when you stay where you have fallen" [Elektronnyi resurs]. URL: https://www.azquotes.com/quote/873599 (data obrashcheniya: 10.03.2020).
Tolstoy Leo. "Every heart has its own skeletons" [Elektronnyi resurs]. URL: https://www.goodreads.com/quotes/144964-every-heart-has-its-own-skeletons (data obrashcheniya: 10.03.2020).
Русский
