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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2020. № 3. P. 129-132.
SCIENTIFIC AREA:    Philological Sciences
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https://doi.org/10.30853/filnauki.2020.3.27

Lexical and Stylistic Means to Realize Verbal Manipulation Strategies in Professional Customs Discourse (by the Material of the English-Language Customs Press)
Dvoinina Ekaterina Vladimirovna
Russian Customs Academy
Submitted: 31.01.2020
Abstract. The article aims to identify the strategies and tactics, lexical means and stylistic devices used to exert manipulative influence on the advertisement audience in the professional discourse. Scientific originality of the study lies in the fact that the advertising discourse is for the first time examined as a component of the English-language professional customs discourse. The conducted research has allowed the author to identify the most frequent strategies and tactics of verbal manipulation in the advertising customs discourse, to reveal the most frequent lexical stylistic techniques and to ascertain the nature of verbal manipulation in the English-language advertising customs discourse.
Key words and phrases: профессиональный дискурс, рекламный дискурс, воздействие, стратегия, тактика, манипуляция, лексические средства, лексема, метафора, эпитет, professional discourse, advertising discourse, influence, strategy, tactics, manipulation, lexical means, lexeme, metaphor, epithet
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