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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2020. № 12. P. 36-40.
SCIENTIFIC AREA:    Philological Sciences
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https://doi.org/10.30853/filnauki.2020.12.7

Colloquial and Vernacular Vocabulary as Means to Form Power Image in the Russian Print Media of the Late XX Century
Lonskaia Anna Yurievna
Peoples’ Friendship University of Russia
Submitted: 26.10.2020
Abstract. The paper aims to show how linguo-cultural peculiarities of colloquial and vernacular vocabulary influence the Russian state image formation in the domestic print media of the late XX century. Scientific originality of the study involves identifying colloquial and vernacular vocabulary influence on the linguo-cultural component of the power image in newspaper journalistic texts of the 1990s. The conducted research allows concluding that colloquial and vernacular vocabulary often forms a primitive, simplified, ironic, vulgar image of power. The research findings are as follows: the author reveals linguo-cultural peculiarities of colloquial and vernacular vocabulary and shows how its usage influences the power image formation in the Russian print media of the late XX century.
Key words and phrases: русский язык, просторечия, разговорная лексика, лингвокультурные характеристики образа власти, печатные СМИ, Russian language, vernacular vocabulary, colloquial vocabulary, linguo-cultural component of power image, print media
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