Realization of Communicative Strategy of Glorification in the Modern German-Language Media Discourse (by the Example of Media Texts on COVID-19 Issue)
Poluykova Svetlana Jurievna
Omsk State Pedagogical University
Submitted: 20.10.2020
Abstract. The research objective includes identifying the means to realize the pragmatic potential of the German-language media texts dedicated to the relevant issue of struggle against COVID-19. The analysis of the modern media content (posters, publications, stickers) allows revealing peculiarities of COVID-19 fighters’ representation. Scientific originality of the study lies in the fact that the researcher identifies objects of glorification in the German-language media texts on COVID-19 issue and describes the means to realize this communicative strategy. The research findings are as follows: communicative tactics of glorification are revealed; the role of visual information in this process is determined.
Key words and phrases: немецкоязычные медиатексты, коммуникативная стратегия героизации, коммуникативная тактика, дискурсивные практики, прагматический потенциал, German-language media texts, communicative strategy of glorification, communicative tactics, discursive practices, pragmatic potential
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Русский
