Localization Strategies to Transfer the Modern English Filmonyms for the Russian-Speaking Viewers
Nurtdinova Lilia Rashitovna
Samara State Technical University
Submitted: 20.09.2020
Abstract. The article provides a comparative-contrastive analysis of the English filmonyms of 2019 and their translations into Russian. Structural-semantic and functional peculiarities of movie titles are revealed. The research objective includes identifying translation strategies to transfer the modern English filmonyms into Russian. Scientific originality of the paper involves classification of the most frequent naming strategies used in modern film industry, which makes it possible to expand theoretical knowledge in the sphere of linguistics and translation studies. The conducted research allows identifying the basic trends in filmonyms translation, taking into account a linguistic cultural code. The research results are presented in a numerical form.
Key words and phrases: локализация, фильмоним, семантическое пространство, прямой перевод, трансформация, localization, filmonym, semantic space, literal translation, transformation
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