Phonetic, Lexical and Syntactical Means of Expressiveness in Headlines of the English-Language Professional Customs Discourse
Dvoynina Ekaterina Vladimirovna
Russian Customs Academy
Submitted: 21.09.2020
Abstract. The paper aims to describe the most frequent stylistic means of expressiveness used to raise the attractive potential of headlines in the English-language professional customs discourse. Scientific originality of the study lies in the fact that the author for the first time analyses the stylistic means raising attractiveness of a headline in the English-language customs discourse. The research findings are as follows: the author identifies phonetic, lexical and syntactical means of expressiveness used to emphasize the positive impact of a headline and to form a positive image of customs organizations. Nature of this impact is revealed.
Key words and phrases: англоязычный таможенный дискурс, заголовок, фонетические, лексические, синтаксические средства выразительности, коннотация, стилистические средства аттракции, English-language customs discourse, headline, phonetic, lexical, syntactical means of expressiveness, connotation, stylistic means of attraction
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