Graphic and Orthographic Features of the Russian-Language Public Signs
Wu Juan, Liu Lifen
Shihezi University; Guangdong University of Foreign Studies
Guangdong University of Foreign Studies; Russian-Language Literature Research Center of Heilongjiang University
Submitted: 02.10.2020
Abstract. The research objectives are as follows: to reveal specificity of graphic means usage in the Russian-language public signs, to evaluate adequacy of the existing spelling variants. Scientific originality of the study is conditioned by the fact that the authors for the first time analyse functioning of graphic and orthographic means in different types of public signs, apply statistical methods to process the acquired data. The findings indicate that orthography of the Russian-language public signs basically satisfies current orthographic rules; at the same time this genre is characterized by orthographic variability, which manifests itself largely through the use of capital/lowercase letters and through the choice of joint spelling.
Key words and phrases: русскоязычные общественные знаки, графико-орфографические особенности, вариант написания, функциональный аспект, Russian-language public signs, graphic and orthographic features, spelling variant, functional aspect
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