Institutional Army Discourse: The Image of a Modern Military Man (by the Material of Associative-Verbal Experiment)
Pronicheva Ol'ga Yur'evna
General of the Army A. V. Khrulev Military Logistics Academy
Submitted: 25.11.2019
Abstract. The article presents results of a directed associative experiment aimed to identify relevant lexemes describing a modern military man. The research is carried out within the framework of studying frame-based modelling of the institutional army discourse. The experiment results testify that young people’s response words include lexical units describing a modern military man and lexical units satisfying their conception of a military man. The research findings contribute to understanding the respondents’ individual and collective worldview and can be used to develop efficient strategies of the army discourse, to solve the institution’s key image-forming tasks, which include forming a positive image of a modern military man.
Key words and phrases: институциональный армейский дискурс, фреймовое моделирование, интерпретация, концепт, ассоциативный эксперимент, образ военнослужащего, institutional army discourse, frame-based modelling, interpretation, concept, associative experiment, military man’s image
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