LINGUISTIC MANIPULATIVE TECHNIQUES WHEN CONSTRUCTING A BRITISH ARISTOCRAT’S STEREOTYPIC IMAGE
Kovanova Evgeniya Anatol'evna, Shchekina Dina Borisovna
Saint Petersburg University
Submitted: 07.07.2019
Abstract. By the material of the British press, the article examines linguistic techniques to manipulate public opinion concerning the aristocracy. Journalists refer to generally accepted conceptions of a typical aristocrat confirming or denying them depending on their purpose. Linguistic means allow journalists to appeal to readers’ emotions rather than to the reason and to conceal the fact of manipulation. The paper reveals the role of publicistic discourse in the process of constructing and reproducing the British people’s conceptions of social inequality.
Key words and phrases: социальные стереотипы, классовые стереотипы, манипуляция общественным мнением, языковая репрезентация стереотипов, британская классовая система, публицистический дискурс, social stereotypes, class stereotypes, manipulating public opinion, linguistic representation of stereotypes, British class system, publicistic discourse
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