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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2019. № 7. P. 238-242.
SCIENTIFIC AREA:    Philological Sciences
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https://doi.org/10.30853/filnauki.2019.7.51

FEATURES OF ADVERTISING TEXT SYNTAX
Vartanova Natal’ya Gennad’evna, Volodina Marina Sergeevna
Don State Technical University
Submitted: 26.04.2019
Abstract. The article describes the characteristic features of the advertising text syntax in the Russian language. In the course of the analysis, it has been found out that simple and expanded sentences prevail in the advertising text. The authors analyse various types of simple sentences that are widely used by advertisers: nominative, definite-personal, infinitival and others taking into account the communicative intention of a sender of the advertising message. Basing on examples, the paper identifies various methods of influencing a potential buyer, both syntactic and morphological ones.
Key words and phrases: синтаксис рекламного текста, простое предложение, реклама, коммуникативная интенция, прагматическая установка, эффективность рекламы, advertising text syntax, simple sentence, advertising, communicative intention, pragmatic attitude, advertising effectiveness
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