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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2019. № 5. P. 197-201.
SCIENTIFIC AREA:	Philological Sciences
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https://doi.org/10.30853/filnauki.2019.5.42

PRAGMATIC POTENTIAL OF NEUROLINGUISTIC PROGRAMMING TECHNIQUES IN JOURNALISTIC DISCOURSE

Borisov Arkadii Aleksandrovich, Makhova Irina Nikolaevna, Oganyan Zinaida Vyacheslavovna
North-Caucasus Federal University

Stavropol State Agrarian University

Submitted: 26.03.2019

Abstract. The object of the research is the specificity of neurolinguistic programming language techniques. Scientific novelty of this work lies in identifying the consistent link between the practical realisation of neurolinguistic programming techniques and their pragmatic potential with the dominant functions of the media discourse: informative, manipulative, communicative, expressive and aesthetic ones. The authors specify the classification of neurolinguistic programming language techniques, which include additionally introduced ones: expressions with a universal quantifier, explication of causal relations and affirmation.

Key words and phrases: нейролингвистическое программирование, публицистический дискурс, прагматика, перлокутивный эффект, манипуляция, психолингвистика, функциональные стили речи, neurolinguistic programming, journalistic discourse, pragmatics, perlocutionary effect, manipulation, psycholinguistics, functional styles of speech

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