Abstract. The article examines the representation of intertextual segments in the speech genre "Businessman’s Portrait", which functions in media discourse. The author provides a brief theoretical survey of the "intertextuality" conception development, identifies the basic types of quotations depending on the functional component. Special attention is paid to allusive inclusions in the "Businessman’s Portrait" texture that immediately characterize the general cultural level of a modern information recipient in media discourse.
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Key words and phrases: речевой жанр "Портрет делового человека", интертекстуальность, цитация - точка зрения, цитация-иллюстрация, цитация-заменитель, аллюзия, speech genre "Businessman’s Portrait", intertextuality, quotation - viewpoint, quotation-illustration, quotation-substitute, allusion
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