SPECIFICITY OF GENDER REPRESENTATION IN MEDIA DISCOURSE (BY THE MATERIAL OF THE ENGLISH LANGUAGE)
Tikhaeva Viktoriya Viktorovna
Volgograd State Technical University
Submitted: 23.02.2019
Abstract. The article is devoted to the study of gender realization in the English-language media discourse as a means of reflecting the changing trends in the concepts of femininity and masculinity. The study is carried out within the anthropocentric approach. The aim of the work is to identify the specificity of gender representation in the language of contemporary gender-oriented magazines. The novelty of the research is determined by the disclosure of the trends of new femininity and masculinity in media discourse. The results show that the gender aspect in media discourse is manifested at the level of vocabulary, grammar and stylistics.
Key words and phrases: английский язык, медиадискурс, гендер, гендерно-ориентированные издания, гендерные стереотипы, феминность, маскулинность, English language, media discourse, gender, gender-oriented publications, gender stereotypes, femininity, masculinity
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