STRATEGIES AND TACTICS OF VERBAL ATTACKS ON THE PROFESSIONAL-PERSONAL COMPONENT OF THE POLITICIAN’S IMAGE BY THE MATERIAL OF THE BUNDESTAG DEBATES
Kryachkova Aleksandra Pavlovna
Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation
Submitted: 16.01.2019
Abstract. The article describes the verbal image-breaking strategies and tactics aimed at the professional-personal component of the political image by the material of political debates in the Bundestag. The current definitions of the notion "political image" are given and its structure is considered. The extensive corpus of speeches by politicians of the German Bundestag is analysed and intentions of communicants when making verbal attacks are highlighted. The analysis of specific linguistic means used by communicants, which are aimed at achieving greater perlocutionary effect, is carried out.
Key words and phrases: имидж, политический имидж, политические дебаты, речевые имидженарушающие стратегии и тактики, языковые средства, image, political image, political debate, verbal image-breaking strategies and tactics, linguistic means
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