LINGUO-PRAGMATIC MEANS TO REPRESENT HEALTHY LIFESTYLE IN THE ENGLISH AND RUSSIAN HYPERTEXTS (BY THE MATERIAL OF FITNESS CENTRES WEBSITES)
Mashlykina Natal'ya Dmitrievna, Sidorova Irina Gennad'evna
Volgograd State Agrarian University
Volgograd State Medical University
Submitted: 20.09.2019
Abstract. The relevance of the study is conditioned by the interest in linguo-pragmatic means of representing healthy lifestyle in the context of the Internet linguistics. Structural-semantic, communicative-pragmatic, media and linguo-stylistic means of the English and Russian fitness centres websites are analysed. A comparative analysis of linguo-pragmatic means in the English and Russian linguo-cultures is conducted. It is shown that pragmatics of fitness centres websites is focused on representing the basic trends of healthy lifestyle, and linguo-stylistic and media parameters of this genre represent the specificity of discursive practices of the Internet communication.
Key words and phrases: здоровый образ жизни, интернет-жанр, репрезентация ЗОЖ, гипертекст, гипотекст, лингвопрагматические средства, лингвостилистические средства, healthy lifestyle, Internet genre, representation of healthy lifestyle, hypertext, hypotext, linguo-pragmatic means, linguo-stylistic means
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