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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2019. № 11. P. 316-320.
SCIENTIFIC AREA:    Philological Sciences
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https://doi.org/10.30853/filnauki.2019.11.67

METAPHOR IN THE ENGLISH-LANGUAGE ECONOMIC DISCOURSE: COMMUNICATIVE AND PRAGMATIC ASPECT
Litvinenko Elena Yur'evna, Fedorova Larisa Yur'evna
Platov South-Russian State Polytechnic University
Submitted: 11.10.2019
Abstract. The article examines the communicative and pragmatic potential of a metaphor in economic discourse. The research objective is to identify the types of metaphors in the English-language publicistic texts of economic orientation and to describe the specificity of their realization. The originality of the study is conditioned by the necessity to study the metaphor as an efficient mechanism of communication and a discourse-formative factor. The research findings allow the authors to identify the basic sources of metaphors and to reveal their modifications in economic discourse.
Key words and phrases: экономический дискурс, метафора, сфера-источник, прагматика, коммуникация, зооморфизм, коммуникативно-прагматический потенциал, economic discourse, metaphor, sphere-source, pragmatics, communication, zoomorphism, communicative and pragmatic potential
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