Bovaeva Galina Mandzhievna, Buraeva Tat'yana Viktorovna, Dal'dinova El'za Ochir-Goryaevna
Kalmyk State University named after B. B. Gorodovikov
Submitted: 01.11.2018
Abstract. The article is devoted to studying the nominations of urban onomasticon. The authors analyse the heterogeneous in its origin and structure stratum of the ergonyms nominating Elista commercial objects. The paper focuses on identifying lexico-semantic means to form ergonyms. The findings allow the authors to conclude that the most productive and the most frequent means of ergonymization are the following ones: transonymization, borrowings and metaphorical onymization. The relevance of the study is determined by the fact that ergonyms have a wide spectrum of functions: advertising, sociocultural, pragmatic. The analysed stratum of urbanonyms possesses high dynamicity, expressivity.
Key words and phrases: эргонимизация, лексико-семантический способ, рекламная функция, эргонимическая картина, городской ономастикон, номинация, коммерческие объекты, ergonymization, lexico-semantic means, advertising function, ergonymic aspect, urban onomasticon, nomination, commercial objects
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