PRAGMATIC STRATEGY OF THE COMMUNICATIVE CATEGORY OF AUTHORITY (BY THE MATERIAL OF THE RUSSIAN TALK SHOW "ZHIT' ZDOROVO" ("HEALTHY LIFE"))
Ulanova Ekaterina Eduardovna
Kuban State University
Submitted: 04.06.2018
Abstract. Studying the means of the appearance of authority, certain speech strategies and tactics requires the research to identify the mechanisms of the influence of the communicative category of authority in the discourse of talk shows due to the fact that in the modern world the role of the mass media discourse is growing rapidly. The objective of the article is to study and analyze the implementation of the pragmatic strategy, its tactics and the discourse markers of the communicative category of authority in the discourse of talk shows. To implement the manifestation strategies of the category of authority, the speaker uses a set of tactics and discursive techniques that realize gradually the linguistic authoritative impact.
Key words and phrases: коммуникативная категория авторитетности, прагматическая стратегия, дискурсивные маркеры, речевое воздействие, тактика, communicative category of authority, pragmatic strategy, discourse markers, speech impact, tactics
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