GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pan-ArtPedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2018. № 7. Part 1. P. 156-163.
SCIENTIFIC AREA:    Philological Sciences
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

License Agreement on scientific materials use.

https://doi.org/10.30853/filnauki.2018-7-1.35

LINGUISTIC PERSONALITY OF PERM NEWSPAPER ADVERTISING CREATORS: PHONETIC AND PHONOSEMANTIC ASPECTS
Panteleeva Liliya Mikhailovna
Solikamsk State Pedagogical Institute (Branch) of Perm State National Research University
Submitted: 12.04.2018
Abstract. The idea-content focus of the article is addressed to a new object of linguo-personological research - the linguistic personality of an advertiser. The topicality of its study is caused by the quantitative growth of advertising works in modern socio-cultural and linguistic space. In the structural and compositional aspect the main part of the article includes two sections. The first section presents the results of the stylistic analysis of the phonetic organization of advertising slogans in the newspapers of Perm region - "Bereznikovskaya Nedelya" / "Berezniki Week" (Berezniki) and "V kurse Perm'" / "Perm Is Aware" (Perm). In the second part of the paper, the results of the psycholinguistic analysis of the phonosemantic organization of slogans are described with the help of the demonstration version of the expert program "VAAL". The results of the research will be in demand among those, who are interested in the style-forming features of modern advertising, phonetic and phonosemantic strategies of text generation, the Russian-language linguistic personality of the creators of effective PR-texts.
Key words and phrases: языковая личность рекламиста, слоган, печатная реклама, фонетическая организация рекламного текста, фоносемантическая организация рекламного текста, linguistic personality of advertiser, slogan, print advertising, phonetic organization of advertising text, phonosemantic organization of advertising text
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
  1. Batalov A. A., Yankovskaya E. A. Foneticheskie osobennosti sloganov v reklame s elementami yumora // Vestnik Rossiiskogo universiteta druzhby narodov. Seriya "Teoriya yazyka. Semiotika. Semantika". 2015. № 1. S. 161-167.
  2. Bereznikovskaya nedelya: informatsionno-reklamnaya gazeta / uchreditel' OOO "Reklamnoe Agentstvo "APRIORI"". 2016. Fevral'-oktyabr'.
  3. Bernadskaya Yu. S. Tekst v reklame: uchebnoe posobie dlya studentov vuzov, obuchayushchikhsya po spetsial'nosti 032401 (350700) "Reklama". M.: YuNITI-DANA, 2008. 288 s.
  4. V kurse Perm': reklamno-informatsionnaya gazeta / uchreditel' OOO "AktivMedia". 2016. Fevral'-oktyabr'.
  5. Ivantsova E. V. Tipologiya yazykovykh lichnostei // Ivantsova E. V. Lingvopersonologiya: osnovy teorii yazykovoi lichnosti: uchebnoe posobie. Tomsk: Izd-vo Tom. un-ta, 2010. S. 72-95.
  6. Karaulov Yu. N., Cherkasova G. A., Ufimtseva N. V., Sorokin Yu. A., Tarasov E. F. Russkii assotsiativnyi slovar': v 2-kh t. M.: Astrel'; AST, 2002. T. 1. Ot stimula k reaktsii: ok. 7000 stimulov. 784 s.
  7. Komarova Z. I., Plotnikova G. N. Professional'naya lichnost' v lingvisticheskom prostranstve i vremeni: N. S. Trubetskoi - E. V. Kuznetsova // Obraz cheloveka i chelovecheskii faktor v yazyke: slovar', grammatika, tekst: materialy rasshirennogo zasedaniya teoreticheskogo seminara "Russkii glagol" (g. Ekaterinburg, 29 sentyabrya - 1 oktyabrya 2004 g.). Ekaterinburg, 2004. S. 49-50.
  8. Moshcheva S. V. Vvedenie dissertatsii [Elektronnyi resurs] // Moshcheva S. V. Fonetiko-orfograficheskie osobennosti oformleniya reklamnogo diskursa (sravnitel'no-sopostavitel'noe issledovanie na materiale angliiskogo i russkogo yazykov v svete teorii rechevykh aktov): diss.. k. filol. n. SPb., 2007. URL: http://www.dissercat.com/content/fonetiko-orfograficheskie-osobennosti-oformleniya-reklamnogo-diskursa-sravnitelno-sopostavit (data obrashcheniya: 30.10.2017).
  9. Nazaikin A. N. Reklamnyi tekst v sovremennykh SMI [Elektronnyi resurs]: prakticheskoe posobie. URL: http://docplayer.ru/36083229-Aleksandr-nazaykin-reklamnyy-tekst-v-sovremennyh-smi.html (data obrashcheniya: 28.11.2017).
  10. Pesotskii E. A. Reklama: uchebno-prakticheskoe posobie. Rostov n/D: Feniks, 2014. 379 s.
  11. Proekt VAAL (psikholingvisticheskaya ekspertnaya sistema) [Elektronnyi resurs]. URL: http://www.vaal.ru (data obrashcheniya: 13.08.2017).
  12. Serdobintseva E. N. Struktura i yazyk reklamnykh tekstov: uchebnoe posobie. M.: Flinta; Nauka, 2010. 160 s.
  13. Uells U., Bernet Dzh., Moriarti S. Reklama: printsipy i praktika / per. s angl. SPb.: Piter, 1999. 736 s.
  14. Shevchenko D. A. Otsenka effektivnosti kommunikatsionnogo protsessa [Elektronnyi resurs] // Sovremennye tekhnologii upravleniya. 2013. № 2 (26). URL: http://sovman.ru/article/2606/ (data obrashcheniya: 28.11.2017).
  15. Shlyakhova S. S. Effektivnyi PR-tekst: forma i soderzhanie: uchebnoe posobie. Perm': Izdatel'stvo PGTU, 2009. 387 s.
  16. Shmykova E. I. Fonosemanticheskie aspekty reklamnogo teksta // Filologiya v zone aktual'nosti: vyzovy vremeni: sbornik statei po materialam vserossiiskoi nauchnoi konferentsii molodykh uchenykh (g. Perm', 1-2 aprelya 2014 g.) / red. M. P. Abasheva, E. E. Brazgovskaya, Yu. Yu. Danilenko, F. A. Kataev. Perm': Izd-vo PGGPU, 2014. S. 174-178.
  17. Yagodkina M. V., Ivanova A. P., Slastushinskaya M. M. Reklama v kommunikatsionnom protsesse: uchebnoe posobie. Standart tret'ego pokoleniya. SPb.: Piter, 2014. 304 s.
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

© 2006-2024 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru