STRATEGIES OF PRAGMATIC INFLUENCE ON STANDARD SITUATION OF SOCIAL INTERACTION IN THE ENGLISH-LANGUAGE ART CRITICAL DISCOURSE
Pavlenko Larisa Gennadievna, Maik Anastasiya Eduardovna
Taganrog Institute named after A. P. Chekhov (Branch) of Rostov State University of Economics
Submitted: 14.03.2018
Abstract. Relying on the generally accepted conception of discourse as a text the authors analyze two multi-aspect critical surveys of painting exhibitions. Though the first survey focuses on the social situation and the second one emphasizes the merits of exposition and exhibited canvases, both of them satisfy the criteria of a special type of discourse - art critical. In its written form this type of discourse has a modular-communicative structure: heading and subheading (pre-text), text, verbal element aimed to characterize culturological forms through the wide use of stylistic devices. It is supplemented with a visual element and ends with a slogan.
Key words and phrases: виды дискурса, коммуникативная ситуация, участники общения, иллокуция - локуция - перлокутивный эффект, прагматическое воздействие, специализированная лексика, types of discourse, communicative situation, communicants, illocution - locution - perlocutive effect, pragmatic influence, specialized vocabulary
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