NEOLOGISMS IN THE PUBLICISTIC DISCOURSE IN THE LIGHT OF AUTHOR’S INTENTION REALIZATION: TRANSLATION ASPECT (BY THE MATERIAL OF THE ENGLISH-RUSSIAN TRANSLATIONS)
Motozhanets Anna Aleksandrovna, Fevraleva Anita Sergeevna
Southern Federal University
Submitted: 22.03.2018
Abstract. The article analyzes the peculiarities of neologism functioning in the publicistic discourse. Neologisms are considered as one of the means to realize author’s intentions constituting the basis of the publicistic discourse. The paper aims to identify how the choice of neologism translation technique is determined by the necessity to transfer author’s intentions in the target text. The authors discover the principles of using specific neologism translation techniques to compensate certain author’s intentions. The study is based on the material of the English-Russian translations.
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