FIGURATIVE DESCRIPTION OF ATMOSPHERIC PHENOMENA IN ADVERTISING TOURIST NARRATIVE
Men'shikova Ekaterina Evgen'evna
Baikal State University
Submitted: 13.01.2018
Abstract. The article is devoted to the analysis of the language representation of atmospheric phenomena figurative description in the advertising tourist narrative. By the example of such atmospheric phenomena as snow, polar aurora, clouds, hoarfrost, the paper singles out and describes the means for realizing the figurativeness of atmospheric phenomena, which are an integral structural component and one of the significant pragmatic intentions of the advertising tourist narrative. The author shows that the figurative description of atmospheric phenomena is explicated in the advertising tourist narrative by perceptual and cognitive images.
Key words and phrases: рекламный туристический нарратив, образ атмосферных явлений, снег как образ-символ зимы, образное описание полярного сияния, облака как зрительный образ, образная репрезентация инея, advertising tourist narrative, image of atmospheric phenomena, snow as image-symbol of winter, figurative description of polar aurora, clouds as visual image, figurative representation of hoarfrost
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