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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2018. № 4. Part 1. P. 198-200.
SCIENTIFIC AREA:	Pedagogical Sciences
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https://doi.org/10.30853/filnauki.2018-4-1.47

PECULIARITIES OF THE USE OF ADVERTISING IN TEACHING THE FRENCH LANGUAGE AT LINGUISTIC UNIVERSITY

Ostroumova Ol'ga Fedorovna
Kazan (Volga Region) Federal University

Submitted: 13.01.2018

Abstract. The article reveals the peculiarities of using advertising as an additional linguodidactical resource for teaching French as a foreign language and substantiates the expediency of using advertising materials in classes of speech practice and linguistic and cultural studies at linguistic university as one of the most effective means of acquiring knowledge and ideas about the national and cultural specificity of France, the formation of intercultural communicative competence of students, the development of creative thinking among them. The examples of the use of advertising materials in classes of the French language are given.

Key words and phrases: реклама, текст, межкультурная коммуникативная компетенция, обучение французскому языку, социокультурные особенности Франции, креативность, advertising, text, intercultural communicative competence, teaching French, socio-cultural features of France, creativity

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