LEXICAL MEANS OF REPRESENTATION OF EXPLICIT APOLOGIES IN THE GERMAN BUSINESS E-MAIL COMMUNICATION
Gorpennikova Yuliya Gennad'evna
Southern Federal University
Submitted: 05.12.2017
Abstract. The article is devoted to the study of lexical ways of implementing explicit apology in the German linguistic culture on the basis of the German business e-mail communication. The use of modal verbs, adverbs, special apologizing modifiers, etc. is among the widespread lexical ways of expressing apology. The analysis of the use of lexical units in German makes it possible to graduate apology by the level of addressing the letter (letters to partners - letters to customers - letters to employees). Turning to the formulas that explicate different levels of apology is conditioned by the communicants’ achieving certain goals, such as paying attention, showing interest, mitigating the result, further motivating to action.
Key words and phrases: немецкая лингвокультура, эксплицитность, извинение, речевой этикет, речевой акт, деловая коммуникация, German linguoculture, explicitness, apology, speech etiquette, speech act, business communication
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