THE MODEL OF ENTERPRISE COMMUNICATIONS AS A METHOD OF OPTIMAL REPRESENTATION OF BUSINESS, PROFESSIONAL AND SCIENTIFIC DISCOURSE IN THE FOREIGN LANGUAGE TEXTBOOK FOR ENGINEERS
Rybakova Ekaterina Vladimirovna
Siberian Federal University
Abstract. The article argues that the balanced representation of the key types of oral and written communication for bachelor’s degree students is possible if the set of exercises of a textbook correlates with the standard structure of communications of a manufacturing company. It is shown that a realistic model of the activity of a firm determines rather high representation of exercises in the textbook that form the skills to produce texts of external (business) and intra-company written communication, along with scientific texts representing actual developments of the firm.
Key words and phrases: иноязычное профессионально ориентированное пособие, межкультурная коммуникативная компетенция, федеральный государственный образовательный стандарт высшего образования, бакалавриат, дискурс, деловые письма, внутрифирменная письменная коммуникация, foreign-language professionally oriented textbook, intercultural communicative competence, Federal State Educational Standard of Higher Education, bachelor’s degree, discourse, business letters, intra-company written communication
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