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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2018. № 2. Part 2. P. 317-319.
SCIENTIFIC AREA:    Philological Sciences
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https://doi.org/10.30853/filnauki.2018-2-2.25

PECULIARITIES OF STRATEGIES AND TACTICS OF VERBAL IMPACT IN MODERN EDUCATIONAL DISCOURSE
Kazantseva Elena Anatol'evna
Ufa State Petroleum Technological University
Abstract. The article attempts to describe the features of strategies and tactics of verbal impact in the rapidly changing space of the con-temporary Russian educational discourse from the point of view of their emotiogenicity. Basing on the previous research and sta-tistical data, the author substantiates the need to change traditional views on the strategies and tactics of the verbal impact of the teacher and the inclusion of regulatory strategies and tactics with highly positive emotiogenic potential in speech practices.
Key words and phrases: образовательный дискурс, речевое воздействие, эмоциогенность, регулятивные тактики, смещение/актуализация ценностных концептов, educational discourse, verbal impact, emotiogenicity, regulatory tactics, displacement / actualization of value concepts
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