THE EFFICIENCY OF COMMERCIAL NOMINATION: PSYCHO-LINGUISTIC ASPECT
Moiseeva Irina Yur'evna, Kholkina Alena Antonovna
Orenburg State University
Abstract. The article studies the issues of the commercial nomination efficiency. The unit of an analysis is an ergonym - the nominative unit of a tourist enterprise. An associative experiment is conducted to establish the informativeness of ergonyms. The study identifies ergonyms that are not recognized in accordance with the intention of the nominator, and ergonyms that cause adequate associations in consumers’ minds. The results of the analysis show that the use of two- and three-element models contributes to the achievement of the highest degree of the nomination efficiency.
Key words and phrases: номинация, эргоним, туристское предприятие, ассоциация, ассоциативный эксперимент, информативность номинации, nomination, ergonym, tourist enterprise, association, associative experiment, informativeness of nomination
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Arkhipova S. V. Assotsiativnyi eksperiment v psikholingvistike [Elektronnyi resurs]. URL: http://cyberleninka.ru/ article/n/assotsiativnyy-eksperiment-v-psiholingvistike (data obrashcheniya: 21.01.2016).
Goroshko E. I. Integrativnaya model' svobodnogo assotsiativnogo eksperimenta [Elektronnyi resurs]. URL: http://www.textology.ru/article.aspx?aId=91 (data obrashcheniya: 26.09.2017).
Gosteva O. V. Faktory effektivnosti neiminga [Elektronnyi resurs]. URL: http://cyberleninka.ru/article/n/faktory-effektivnosti-neyminga (data obrashcheniya: 26.06.2017).
Emel'yanova A. M. Ergonimy v lingvisticheskom landshafte polietnicheskogo goroda: na primere nazvanii delovykh, kommercheskikh, kul'turnykh, sportivnykh ob"ektov g. Ufy: diss.. k. filol. n. Ufa, 2007. 170 s.
Meshcheryakov B. G., Zinchenko V. P. Bol'shoi psikhologicheskii slovar' / pod red. V. P. Zinchenko, B. G. Meshcheryakova. Izd-e 2-e, pererab. i dop. M.: Pedagogika-Press, 1999. 440 s.
Novichikhina M. E. Teoreticheskie problemy issledovaniya effektivnosti kommercheskoi nominatsii: avtoref. diss.. d. filol. n. Voronezh, 2004. 36 c.
Rubinshtein S. L. Osnovy ontologii, logiki i psikhologii. M.: Vysshaya shkola, 1997. 464 s.
Русский
