Komissarova Natal'ya Grigor'evna, Yakupova Dilyara Rinatovna
National Research Ogarev Mordovia State University
Abstract. The article discovers the content of the notions "evaluativeness" and "evaluation". Evaluation presupposes manifestation of communicant’s positive or negative attitude towards what he is reading about. Evaluativeness is considered as a universal category of mass media discourse. Closely connected with the categories of emotionality, emotiveness, expressivity, modality, evaluativeness comes out as a feature of linguistic means to form axiological field of the text and to express communicant’s attitude to what has been said. Evaluation in mass media discourse is socially conditioned; it can equally be rational and emotional, explicit and implicit by nature.
Key words and phrases: оценочность, дискурс СМИ, эмоциональность, эмотивность, экспрессивность, модальность, рациональная оценка, эмоциональная оценка, имплицитная оценка, эксплицитная оценка, evaluativeness, mass media discourse, emotionality, emotiveness, expressivity, modality, rational evaluation, emotional evaluation, implicit evaluation, explicit evaluation
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