TECHNOLOGIES PERTAINING TO THE HUMANITIES IN THE DIGITAL AGE
Severina Elena Mikhailovna
Southern Federal University
Submitted: 07.10.2018
Abstract. The article discusses the role of the humanities and the technologies pertaining to the humanities in creating conditions for the implementation of the strategic programs for the development of the digital economy of the Russian Federation. The possibility of using digital linguistic technologies for public consciousness monitoring and new strategies formation in the non-classical marketing field is shown. As an example, the author conducts a study of public opinion in relation to liberal education using open corpora of texts, reveals the specificity of different social groups’ attitude to education in general.
Key words and phrases: цифровые гуманитарные технологии, цифровая экономика, Национальная технологическая инициатива (НТИ), общественное мнение, лингвистический мониторинг, гуманитарное образование, корпуса текстов, digital technologies pertaining to the humanities, digital economy, National Technology Initiative, public opinion, linguistic monitoring, liberal education, text corpora
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