Yurova Tat’yana Aleksandrovna
Pyatigorsk State University
Submitted: 21.09.2018
Abstract. The article is devoted to the study of new lexical units in the form of neologisms-borrowings in the mass media discourse. According to the author, new units in the language can act as a code of an ethnic group, and a linguistic personality that creates the media text is responsible for the truthful and public representation of reality. In the process of studying neologisms-borrowings, the anthropocentric perspective of the analysis of linguistic units is taken into account. The main attention is paid to the legality and appropriateness of using neologisms in the media. The author considers the parameters of the national language policy to protect the Russian language from clogging with neologisms-borrowings.
Key words and phrases: лексические новообразования, неологизмы-заимствования, средства массовой информации, языковая личность, правомерность и уместность употребления неологизмов, антропоцентризм, new lexical units, neologisms-borrowings, mass media, linguistic personality, legitimacy and appropriateness of using neologisms, anthropocentrism
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Русский
