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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2018. № 12. Part 1. P. 56-62.
SCIENTIFIC AREA:    Philological Sciences
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https://doi.org/10.30853/filnauki.2018-12-1.11

MECHANISMS OF MOSCOW METRO MEDIA SPACE FORMATION IN THE GENERAL VECTOR OF PUBLIC COMMUNICATIONS DIGITALIZATION
Rubas Anton Vasil’evich
Academy of Media Industry
Submitted: 26.09.2018
Abstract. The article considers the modern trend of public communications digitalization by the example of the metro media space. On the basis of the comparative analysis of the printed publications "Moskva Vechernyaya (Evening Moscow)" and "Metro" the paper draws a conclusion about strengthening the influence mechanisms of the mass media content on Moscow metro media space formation. Attention is focused on the need to integrate the printed and electronic mass media. The author gives a brief analysis of the role of the social networks of the underground transport network and the mobile application "Moscow Metro" in forming information and communicative relations with passengers.
Key words and phrases: печатные и сетевые СМИ, информационно-коммуникационные технологии, диджитализация, контент, цифровые технологии, Московский метрополитен, print and online media, information and communication technologies, digitalization, content, digital technologies, Moscow metro
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