INTERNET MEDIA IN THE ASPECT OF NOOPOLITICS: BUILDING THE APPROACH TO INVESTIGATE THE PECULIARITIES OF REALITY INTERPRETATION
Kalugina Elena Gennad’evna
Peoples’ Friendship University of Russia
Submitted: 18.07.2018
Abstract. The article is devoted to the problem of Internet media research in the aspect of a new foreign policy strategy - noopolitics. The specificity of networked media as subjects of political communication in the coverage of international events in the context of the media effects theory is considered. The author suggests the ways to study the verbal component of media texts, as well as hypertext, multimedia and interactive elements for revealing the features of reality interpretation in order to determine the role of Internet media in the implementation of noopolitics.
Key words and phrases: политическая коммуникация, интернет-СМИ, ноополитика, медиаэффекты, установление повестки дня, медиафрейминг, political communication, online media, noopolitics, media effects, setting the agenda, media framing
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