BASIC TACTICS OF SPEECH IMPACT IN RESPONSES-COMMENTS OF BUYERS IN THE INTERNET SHOP
Zhou YiJun
Saint Petersburg University
Abstract. The article presents the tactics of speech impact in the responses, which are adapted to the communicative situation "the Internet shop". "Response in the Internet shop" is considered as a speech genre with a certain theme ("advantages" and "shortcomings" of goods) and a certain pragmatic focus - "to give a comment" and "to express emotions", "to evaluate the goods". Freedom of communication in the Internet space gives buyers the opportunity to use a variety of tactics of speech impact.
Key words and phrases: отзыв в интернет-магазине, речевой жанр, комментарий, тактики речевого воздействия, эмоции и оценки, прагматическая направленность, response in the Internet shop, speech genre, comment, tactics of speech impact, emotions and assessments, pragmatic focus
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