POLITICAL CORRECTNESS IN THE MIRROR OF TRANSLATION SOLUTIONS IN POLITICAL COMMUNICATION
Samarina Irina Vladimirovna
Southern Federal University
Abstract. This article is devoted to the problem of political correctness and peculiarities of the translation of politically correct vocabulary by the example of public appearances of modern English-speaking politicians. At present, there is a steady tendency to expand the influence of political correctness, as well as to euphemization of speech in political discourse. Accordingly, there is a need for an adequate translation of politically correct vocabulary. The relevance of this study is determined by the interest of translators in the problem of translating politically correct vocabulary, questions of euphemization and speech influence in the sphere of political discourse, the main goal of which is struggle for power.
Key words and phrases: политкорректность, эвфемизм, политическая коммуникация, перевод, переводческие трансформации, political correctness, euphemism, political communication, translation, translation transformations
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